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UNCUTE
Fictional website and application, designed for mobile, desktop and tablet.
Why
Snowmen, while often consider by children as cute, are actually creepy. The snowmen desire to retrieve their un-cute reputation.
Target Audience
Ice-cold heartless snowmen.
The goal
To change the snowmen reputation from cute to evil by conquering the media via the application and website.
Colors
The chosen colors are cold colors, since the target audience is also cold.
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